The development of bet.pt loyalty portal

Solution in Node.js and React

ABOUT THIS SUCCESS CASE

bet.pt developed a loyalty portal using Node.js and React, aiming to get closer to its customers with a scalable and intuitive solution. The loyalty program offers simple and personalized navigation, maintaining the brand identity and strengthening its position in the online betting market in Portugal.

SCOPE OF THIS SOLUTION

Node.js
React
Scalable and intuitive loyalty portal
Customer support with integrated backoffice

The challenge: getting closer to customers without losing identity

bet.pt, market leader in the world of online gambling in Portugal, felt it could take an innovative step with its business, which would bring it even closer to its customers, without ever giving up its identity.

The creation of a successful loyalty programme was, therefore, an essential step in its communication strategy and proximity to its customers, bringing a differentiating and innovative element to the market without ever forgetting its greater identification with the brand.

Therefore, it was important that the loyalty programme was made available on a platform that could scale and support any use that the universe of bet.pt customers might require, that made how to use the service clear, and where navigation felt seamless, as if users had never left the main portal.

Scalable platform

To support the company’s growth.

Clear service

To ensure intuitive and efficient use.

Seamless navigation

To provide a smooth user experience.

The solution: portal developed in Node.js and React

The need to develop a solution that would allow the loyalty portal to grow and scale over time in order to match its potential use, led Xpand IT to look into, together with bet.pt, an analysis of its business needs and a review of the architecture of the systems involved.

The best solution would be to use a full stack Javascript structure, using Node.js, for the entire backend layer and React for the entire presentation layer.

The use of these technologies ensures the existence of a full stack Javascript vision, which allows developers working on the backend can also work on the frontend, ensuring more vertical teams.

At a functional level, the main requirements for the loyalty portal were:

Ensuring intuitive navigation between the various key components of the application: current status query, point redemption and movement history query;

Ensuring the ability to customize the information provided in various areas;

Customer support – development of a back office system (also using Node.js and React).

The Benefits: intuitive, scalable, and secure portal

Intuitive, simple navigation (one-click actions)

between application components, by creating different tiers.

Ensuring more effective customer support

by creating a back-office area.

Development of a multi-platform portal

capable of being supported on multiple browsers and devices.

Development of a portal

with a unique look and feel.

Main Technologies

About bet.pt

bet.pt is the largest regulated sportsbook operating in Portugal and has positioned itself as the company with the best promotions on the market and the one that provides the best sports experience for all its players.

Mission & values

It prioritizes online security for bettors, guaranteeing strategic partnerships at a technological level that can follow the necessary security guidelines.

Type of solution

Scalable loyalty portal
Javascript fullstack architecture
More versatile teams

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