Connecting brokers and clients
The power of JLL's property platform
ABOUT THIS SUCCESS CASE
JLL, with the support of Xpand IT, has developed a real estate portal using Angular to enhance the interaction between brokers and clients. The platform enables efficient property management and facilitates communication, increasing customer satisfaction and operational efficiency. With an intuitive design, the portal offers visual features and functionalities to simplify property searches and appointment scheduling.
SCOPE OF THIS SOLUTION
- Angular
- Intuitive design
- Web platform
- User experience
Challenge
JLL has reached out to Xpand IT to develop a property portal to serve as a seamless communication and interaction bridge between brokers and their clients. The objective was to create a platform to assist brokers in effectively managing available properties, matching them with client profiles, scheduling in-person and virtual visits, and facilitating efficient client interaction.
This platform allows JLL brokers to provide better client engagement and simultaneously have a dynamic and intuitive overview of their information and tasks. Managing new leads, scheduling property visits, generating reports, and comparing property features add significant value to their daily tasks. Similarly, JLL’s clients encountered limitations that hindered their autonomy. Communication occurred through disparate channels, such as emails and phone calls, leading to fragmented and less agile interactions. This contributed to prolonged and less efficient processes.
The main goals were:
To create a platform that serves as a bridge between brokers and clients.
To give users the ability to navigate through logical and contextual pathways.
To help brokers manage properties effectively.
The solution
Xpand IT developed an Angular-based real estate portal consisting of a set of resources and tools that increase the efficiency of brokers’ daily activities and help them deliver an immersive experience to their clients.
Xpand IT’s solution was designed to meet the unique requirements of brokers and clients alike, providing a highly functional and intuitive user experience.
All the solution’s resources have been implemented to make guiding each client to their ideal property a more seamless and effective experience. For example, as many visual features as possible, such as imagery, icons, maps, or visual aids, have been added.
Within the platform’s home area, brokers have access to general alerts and notifications, including appointment requests, property availability updates, and new messages from clients.
The client profile view offers a clear point of contact that makes important information obvious and allows brokers to find properties that match the client’s requirements, as well as the ability to upload relevant documents for each transaction.
The property overview can be presented as a list or a map, allowing brokers to compare properties and determine the most suitable options for each client. In addition, brokers have access to a calendar task view that displays requests and confirmed property viewings, leads for new properties, and reminders for pending reports related to specific viewings.
On the other hand, clients can conveniently request appointments to view properties, whether in person or virtually, and communicate seamlessly with brokers through a dedicated chat area, streamlining the decision-making process.
It was important to develop a cohesive visual design with JLL’s brand guidelines that ensures consistency across all digital platforms to maintain a strong brand identity and improve the user experience. A large set of unique iconographies was developed to save screen real estate and enhance readability and engagement.
It was equally crucial to prioritize users’ needs and empower them throughout their journey.
To achieve user empowerment, Xpand IT’s UX team implemented effective strategies and approaches:
- Personalization and customization options;
- Clear and intuitive navigation structure with logical drill-down and contextual actions;
- Tooltips and contextual help;
- Empathetic design thinking that resonates with users and empowers them to accomplish their tasks effectively.
To improve legibility and readability, information is delivered in well-structured components as it was essential to provide large amounts of information in a logical way, bit by bit, to avoid cognitive overload.
The UX approach for this project paid considerable attention to using colour to guide key interactions and narratives. The strategic use of white space between components provided rhythm and clarity, preventing cluttered layouts.
By incorporating cutting-edge User Experience (UX) methodologies like research, strategy, analysis, and prototyping, Xpand IT aimed to materialize an intuitive, user-centric, and dynamic user experience for JLL.
This empowered brokers with a platform seamlessly integrated with their daily workflows, facilitating efficient property management, lead handling, and consistent client communication. The thoughtfully designed UX not only streamlined operations but also empowered clients with the autonomy to request property visits, engage in direct contact with brokers, and access information effortlessly.
Xpand IT’s UX-driven solution brought operational efficiency to JLL, transforming client interactions and revolutionizing their real estate practices.
"Platforms like the one developed by Xpand IT have enabled us to maximize our technological potential. Externally, they've allowed us to establish a flexible and agile working methodology that enhances the value we deliver to our clients. Internally, Xpand IT has played a crucial role in providing our employees with the infrastructure needed to manage and organize the significant amount of data we handle."
Laura Caballero
Director of Digital Commerce Experience, JLL Spain
Benefits
Greater efficiency
in finding the ideal property for each client, through improved property search, booking and visit management capabilities.
Greater autonomy
Users are in control of their preferred needs and journeys by adding sorting, filtering, and button grouping.
Improved communication
and interaction with clients enabling effective communication.
Increased customer satisfaction
Due to personalized service and a more satisfying experience.
Improved broker enquiries management
by adding features such as alerts, notifications and a property comparison area.
Technology
About JLL
Headquarters: Spain
JLL is a leading global provider of real estate consulting and investment management services.
Specialization
Real estate consulting and advisory services;
Property management and administration;
Real estate investments;
Integrated real estate services.
Ler mais
We believe in partnerships that deliver results
This success story shows what’s possible when collaboration happens. Shall we talk?