Now, more than ever, the world understands the value of data and the infinite possibilities it gives to those who make decisions. If your company provides any service, you probably collect data, and if you don’t have any management strategy,you’re missing out. The opportunities you can find in the data that your business’s daily activities generate can be huge, and when you see the power beneath it, you’ll want to use it. We’re talking about giving your customers even better value based on their own data. We’re telling you that you can monetize even more of what your services are producing. This blog post will discuss these 3 possibilities, 3 successful embedded analytics trends, and how you can achieve them with Tableau. Let’s see:
1. Improve your services with embedded analytics
Being free to implement your analysis wherever you want is a great help to achieve what your clients envision. You can embed Tableau Server or Tableau Online in solutions you can provide your clients. This means you can build all the reports you want in Tableau and then integrate them into every product, service, web portal or app you want. The power you earn to personalize your offering is massive and will make your clients feel they can have their own analytics instead of a standardized one. Beyond that, this functionality can improve your actual services or give them an extra layer, a so-called “extended product” where you can augment your service package according to the needs and wants of your clients or what you think may be better for them. So, it’s clear that this can give you great agility in building personalized solutions for your clients and beyond this, you can do it while enjoying the best of Tableau’s capabilities.
2. Monetization
Nowadays, the market understands data’s inherent value, and the companies who treat and monetize their data are leveraging it for their businesses. Although it helps make better-informed decisions based on facts instead of predictions, data can become a service or a product in itself, and there many options and approaches. After embedding your solution, if your company works with client data and you want to give them insights using dashboards, especially the ones you build in Tableau, you can create products or services around them to monetize the insights and the value you can retrieve from those analyses. Moreover, you can give each client a personalized or standardized solution, which is more expensive.
3. Build vs. Buy
Of course, you could build your own solution, but buying is often the better option. Why? If you choose to build, you’ll start from scratch and your solution will likely be based on a complex process that needs lots of maintenance and people’s attention to focus on doing analyses and preparing reports. This means it will take a significant amount of time before you start adding value and besides this, the feature set available will always be limited by your development capacity.
Tableau has been on the market since 2003, so it has spent tons of time developing and perfecting its ability to build extraordinary reports. If you choose to buy, you know that is the only cost you’ll support to access years of knowledge. Besides this, it will take much less effort, and setup will be faster, as you won’t need people to develop and maintain the solution because you’ll be able to direct people to focus on analyses and reports. Implementation will be way easier, and you’ll be building reports that can be easily changed over time in Tableau.
Final Thoughts
Embedding analytics is a powerful capability that Tableau offers. Using reports that can be easily built in Tableau on your apps, products, or services can open a new world of opportunities. This is part of digital transformation,and we are here to help you on that journey. Take a look at our Tableau solutions and get in touch with us; we’re here to help you establish a strategy to implement the most successful embedded analytics trends so you can use your data analytics in the right places, with the right people, in the right way.