The UX process aims to achieve the most effective and engaging experiences in a digital product: it shapes the landscape, guides users, offers them something useful and valuable, and affects how they feel. Content, structure, and navigation come together to … Read More
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The importance of empathy in creating accessible products
In today’s digital world, accessibility is a crucial factor in ensuring that all users, regardless of their abilities, can enjoy digital products and services. Often, when illustrating accessibility issues, we use blind people and their special needs as an example. … Read More
UX Framework: UX tools to use when creating a good experience
In the previous article, we discussed the fundamental characteristics of UX (holistically analysing behaviours, creating empathy and eliminating assumptions, and assuming a central role in the brand-customer relationship). In this second part, we will detail some of the activities and … Read More
European Accessibility Act (EAA): a paradigm shift in digital assets
Accessibility is a right for everyone. It is precisely on this principle that, starting from June 2025, all European Union member states will have to comply with the European Accessibility Act (EAA). In this article, we explain everything your company … Read More
How Artificial Intelligence is transforming digital experiences
A IA desempenha um papel crucial na criação de experiências digitais mais personalizadas e eficientes. A tecnologia é capaz de analisar volumes massivos de dados em tempo real e identificar padrões e modelos mentais. Isto significa que pode entender e … Read More
3 steps to structure a UX project
Explore the Vue and Azure-based solution that Xpand IT developed for Ingka, whose main goal was to centralise all data in a single source of information, aiming to achieve data-driven sustainability. … Read More
Ensuring the quality of digital experiences with UX Quality Assurance
In today’s digital world, user experience (UX) is one of the critical factors for the success of any digital product. How users interact with a website, application or software can make the difference between a product that delights and retains … Read More
UX strategy: From business vision to experience concept
How often do we come across the promise of a spectacular and innovative digital experience, only to be confronted with the harsh reality of impracticality during deployment? The idealised concept for the experience gets lost in the technical complexity, resulting … Read More